Technical SEO services for sites that deserve to rank and do not
There is a specific kind of frustrating: the content is good, the topic is right, and the pages simply are not there. That is almost never a writing problem. It is a crawl budget being spent on faceted URLs, a canonical pointing somewhere unhelpful, a rendering path a crawler never completes, or an architecture where your best pages are five clicks from anything.
WHAT YOU GET
What we fix
Ordered roughly by how often it turns out to be the actual constraint rather than the thing people expected.
Crawl and indexation
Robots directives, crawl budget waste, orphan pages, and the gap between what you published and what is actually in the index.
Rendering
What a crawler sees rather than what your browser shows. Client-rendered content that never makes it into the index is the quiet killer.
Architecture
Depth, hub and spoke structure, and canonicalisation. Your best page being five clicks deep is a ranking decision you did not know you made.
Internal linking
Authority routed deliberately to the pages that convert, rather than distributed by whatever the nav happens to be.
Core Web Vitals
Field data, not lab scores. Third-party scripts interaction-gated, images budgeted, and the metric watched over its 28 day window.
Structured data
Schema that matches what is visibly on the page. Self-declared markup that the copy does not corroborate gets discounted.
Related: run a free automated audit, SEO-safe redesigns, and getting cited by AI engines.
HOW IT WORKS
Audit, prioritise, fix, verify
A scoped engagement runs 4 to 8 weeks. Findings are ranked by expected traffic impact, not by how many red rows a crawler produced.
Crawl
Full crawl plus Search Console and log-level reality. What the tools flag and what is actually costing you traffic are different lists.
Prioritise
Every finding sized by the traffic it is plausibly suppressing. A 400-issue report with no ordering is a way to look busy.
Fix
We implement, or hand your engineers a spec precise enough to implement without a second round of questions.
Verify
Recrawl, watch indexation and impressions, and confirm the fix moved the number it was supposed to move.
Programmatic SEO, done without earning a penalty
Programmatic SEO generates a large set of pages from structured data against a repeating search pattern: one per city, per integration, per comparison. Done well it is the highest-leverage play in technical SEO, because the marginal cost of the thousandth page is near zero while the marginal traffic is not.
Done badly it is a template with a variable swapped, and search engines have got markedly better at recognising that. The test is simple and unforgiving: if a reader landing on two of your generated pages would learn genuinely different things, you have a programme. If they would notice only that the city name changed, you have a liability.
Which means the work is mostly in the data, not the templating. Sourcing something real and specific per page is the expensive part, and it is the part that decides whether the whole set indexes or gets ignored.
- Each generated page carries data a reader could not guess from the template
- Internal linking connects the set rather than leaving a thousand orphans
- Indexation monitored as a cohort, so a failing set is caught early
- A quality floor, with pages below it not published at all
Frequently Asked Questions
Something blocking the rankings you should have?
Book a free strategy session, or run the automated audit on this site first if you would rather see data before a conversation.
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