A B2B SEO agency that optimises for buyers, not traffic
The most common B2B SEO mistake is chasing volume. A term with 40,000 searches brings students, competitors, and people researching a homework assignment. A term with 90 searches brings someone comparing you against the vendor they are about to sign with. We build for the second one, then measure whether it reached pipeline.
WHAT YOU GET
Where B2B pipeline actually comes from
These pages are usually missing entirely, which is why they are the cheapest wins available to most B2B sites.
Buyer-intent research
Separating the searches your buyers make from the ones with the biggest numbers. Those two lists overlap far less than expected.
Bottom-of-funnel pages
Alternatives, comparisons, pricing, integrations, and use cases. Low volume, high intent, and usually unclaimed in B2B categories.
Category pages
The terms that define what you sell. Slower and more competitive, but they compound and they are what a category leader owns.
Internal linking
Routing authority to the pages that convert instead of spreading it evenly across a blog archive nobody buys from.
Pipeline measurement
Rankings, then qualified signups, then attributed pipeline. Reporting stops at traffic only when the traffic is not converting.
Refresh over volume
Keeping a small set of high-intent pages current beats publishing weekly into an archive that dilutes the site.
Related: technical SEO services, AI SEO websites, and a free automated audit.
HOW IT WORKS
Intent first, then pages, then pipeline
A scoped engagement runs 4 to 8 weeks and produces published money pages, not a keyword spreadsheet.
Map intent
Interview sales, read lost-deal notes, and find the searches that precede a real evaluation. Volume is a tiebreaker, not the filter.
Claim the bottom
Build the comparison, alternatives, and pricing pages first. Fastest to rank and closest to a signature.
Build the category
Then the harder terms that define what you do, supported by the pages already ranking underneath them.
Attribute
Connect organic sessions to signups and pipeline so the programme is judged on revenue, once a sales cycle has elapsed.
Why volume is the wrong target in B2B
Search volume measures how many people type something. It says nothing about whether any of them can buy from you. In B2C those tend to correlate. In B2B they routinely do not, because the largest terms in a category are dominated by people learning the concept rather than purchasing the product.
The clearest example is the comparison query. Someone searching "vendor X alternatives" has a budget, a shortlist, and a timeline. There may be 70 of them a month. They convert at rates an informational post cannot approach, and in most B2B categories nobody has built the page, because 70 looks unimpressive in a keyword tool.
This is also why the reporting has to reach pipeline. A B2B SEO programme optimised for sessions will reliably produce sessions and no revenue, and it will look successful the entire time.
- Keyword selection driven by buyer intent, with volume as a tiebreaker
- Comparison and alternatives pages built before informational content
- Reporting that continues past traffic into qualified pipeline
- A small, current page set preferred over publishing cadence
Frequently Asked Questions
Getting traffic that never becomes pipeline?
Book a free strategy session. We will look at which terms you rank for and which ones your buyers actually search.
Book a Free AI Strategy Session