See the full picture. Make better decisions.
AI-built dashboards and data models that connect your marketing spend to closed deals. From scattered spreadsheets to a single source of truth — updated in real time.
The Shift
From scattered to clear
Without Unified Data
- Marketing spend tracked in spreadsheets
- CRM data disconnected from ad platforms
- No idea which campaigns produce contracts
- Weekly manual reports that are already stale
- Rep performance measured by gut feel
With White Space Data & Insights
- Every data source connected automatically
- Real-time dashboards updated as data flows
- Campaign → lead → contract attribution in one view
- AI-flagged anomalies before you notice them
- Rep scorecards with objective benchmarks
How It Connects
Your data, unified
We connect every source into a single AI-powered data model — so you see the complete picture from marketing spend to closed deals.
What You See
Dashboards built for operators
Not another BI tool you need to learn. Dashboards designed for people who make decisions, not write SQL.
Key Metrics
Mail Volume by Month
Campaign Attribution
| Campaign | Leads | Deals | ROAS |
|---|---|---|---|
| Niche | 27 | 10 | 14.5x |
| Standard | 5 | 1 | 0.0x |
| Total | 32 | 11 | 6.3x |
How It Works
Live in weeks, not months
Four steps from scattered data to actionable dashboards.
- Grant API access to your CRM, ad platforms, and call tracking
- We handle all integrations — REsimpli, CallRail, Google Ads, Facebook, direct mail platforms
- Your team effort: ~30 minutes of credential sharing
- Timeline: 2-3 days
What We Measure
Every metric that matters
From first marketing touch to closed deal — plus any custom KPIs specific to your business.
Acquisition
Cost per Lead
Total spend divided by qualified leads, broken down by channel
Spend by Channel
Where your marketing dollars go and which channels earn them back
Mail Volume & Response
Pieces sent, response rates, and cost per response by campaign type
Conversion
Lead-to-Appointment
Percentage of leads that book and show for appointments
Appointment-to-Contract
Close rate from qualified appointment to signed contract
Rep Performance
Individual and team scorecards with AI-powered benchmarks
Revenue
Cost per Contract
True cost from first marketing touch to signed deal
Campaign ROAS
Return on ad spend by campaign, channel, and time period
Projected vs Actual Profit
Track deal profitability from projected to realized
Capabilities
Data that drives decisions
We build and manage your entire analytics stack. You review dashboards and make decisions.
AI-Built Data Models
We connect your scattered data sources into a unified model — CRM, ads, calls, mail, and deals in one place.
Real-Time Dashboards
Live dashboards that update as data flows in. No more waiting for weekly reports or manual spreadsheet updates.
Marketing Attribution
See which channels, campaigns, and reps actually produce closed deals — not just leads. True ROI visibility.
Rep Performance
Track individual and team performance with AI-powered benchmarks. Identify top performers and coaching opportunities.
Frequently Asked Questions
Ready to see the full picture?
Book a Revenue Audit and we'll map your data landscape and show where clarity can drive revenue.