Technical
Technical Implementation
Liquid templating, reusable components, workflow automation, and deliverability best practices.
Liquid Templating & Personalization
Conditional Logic
{% if customer.user_type == "buyer" %}
Browse homes in your saved neighborhoods
{% elsif customer.user_type == "owner" %}
See who's interested in your home
{% endif %}Dynamic Property Data
{{ event.property.address }}
{{ event.property.city }}, {{ event.property.state }}
{{ event.property.price | money }}Fallback Handling
{{ customer.first_name | default: "Neighbor" }}Personalization Variables
{{ customer.first_name }}—First name{{ customer.user_type }}—Role-based content{{ customer.saved_homes_count }}—Engagement metrics{{ event.property.* }}—Property data{{ event.contributor.name }}—Relationship data
Customer.io Workflow Designer
Contributor Invited campaign with conditional branching
Design System & Components
- Global header with logo and navigation
- Footer with social links and unsubscribe
- CTA button component (consistent styling)
- Property card module (reusable across campaigns)
- Signature block
Workflow Automation
- Time-delayed follow-ups (24h, 48h, 7d)
- Conditional branching based on engagement
- Exit conditions (e.g., user completes action)
- Goal tracking for conversion attribution
Analytics & Tracking
- UTM parameter injection for all links
- Click tracking on all CTAs
- Open tracking (with Apple Privacy considerations)
- Conversion goals tied to platform actions
- A/B test framework for subject lines
Deliverability
- Proper SPF, DKIM, DMARC configuration
- Dedicated sending domain setup
- List hygiene (invalid email suppression)
- Engagement-based sending throttling
- Unsubscribe handling and preference center
