Carrot Pricing: What Each Plan Costs in 2026
Carrot pricing, checked October 2026: $119 a month or $99 billed annually, plus the add-ons that raise it. What you get, typical totals, and cheaper options.
Carrot pricing starts at $119 a month for one investor website, or $99 a month if you pay for the year, with no setup fee. That is the number on Carrot's pricing page when I checked it in October 2026. Most investors end up paying more, because the AI tools, phone support, extra sites and the paid CRM tiers are all separate line items. Here is what each piece costs, what a realistic monthly bill looks like, and when another option comes out cheaper.
Carrot's plans
Carrot sells two website plans. Almost every investor wants the first one.
| Plan | Monthly billing | Annual billing | Who it is for |
|---|---|---|---|
| Individual | $119 a month | $99 a month ($1,188 a year) | One business owner, one site |
| Agency | $299 a month | Not listed | Marketing agencies managing client sites |
Paying annually saves $240 a year on the Individual plan. Both plans come with a 30-day money-back guarantee.
The Agency plan is for marketing agencies: client sites cost $29 a month each, rank tracking covers 100 keywords shared across clients, and it adds task management, bulk redirects and user permissions. If you are one investor with several sites, you stay on Individual and add sites.
What the $119 Individual plan includes
As listed on the pricing page in October 2026:
- One website on Carrot's managed hosting, built with its AI website builder
- 50 auto-created location pages and service pages for your markets
- An unlimited AI writing tool and AI-generated SEO and content strategy
- A keyword discovery tool, rank tracking for 35 keywords, a search performance dashboard, a site audit tool and a Google Search Console connection
- The free version of CarrotCRM
- One call tracking number with 100 minutes and 25 texts a month
- Live chat support from 7am to 3pm Pacific, a help center and weekly office hours
What it does not include: a domain (Carrot does not sell them, so you buy one from a registrar), phone support, the full AI Suite, or anyone doing your SEO for you.
The add-ons that raise the bill
| Add-on | Price (October 2026) | What it gets you |
|---|---|---|
| Extra website | $39 a month each | Another site for a second market or lead type |
| AI Suite | $99 a month | AI page audits, AI texting of leads, lead scoring, summaries and call insights |
| Premium Support | $69 a month | Phone support and 1:1 calls |
| Extra call tracking number | $3 a month each | One number per campaign |
| CarrotCRM Essential, Scale or Team | $69, $179 or $349 a month | More users, follow-up sequences, e-signatures and reporting |
| Quickstart 3.0, CarrotPro, Managed SEO | No price listed | Setup help, custom design, done-for-you SEO |
Two notes on that table. The pricing page lists extra sites at $39 a month in the plan details, while the FAQ further down the same page says $29, so confirm the number before you add a second site. And the AI Suite warns that "additional charges may apply if you exceed your monthly usage limits," so heavy texting volume can cost more than $99.
The CarrotCRM prices come from Carrot's separate CRM page: a free tier with 1 user, Essential at $69 a month with 3 users, Scale at $179 a month with 5 users, and Team at $349 a month with 10 users.
What a typical monthly bill looks like
Three hypothetical setups, using the monthly prices above:
| Setup | What is in it | Monthly cost |
|---|---|---|
| Starting out | Individual plan, annual billing | $99 |
| One market, AI follow-up | Individual ($119) + AI Suite ($99) + CarrotCRM Essential ($69) | $287 |
| Three markets with support | Individual ($119) + 2 extra sites ($78) + AI Suite ($99) + Premium Support ($69) | $365 |
The $99 version is a perfectly good way to start. The jump comes when you want the AI to text leads for you or you open a second and third market.
Is it worth it? Carrot's own pitch, quoted on its pricing page from a customer, is that one extra $10,000 deal pays for the subscription for years. At $99 a month that is true. At $365 a month, two years costs $8,760, so you need about one extra deal of that size every two years from the website to break even, which most investors with any search traffic will clear. The better question is whether something else gets you the same result for less.
When an alternative is cheaper
Carrot is cheapest when you have one site and you want to touch nothing. It stops being the cheapest in three situations.
You need many sites. REI/kit includes 10 sites on its $204 a month plan. Ten sites on Carrot is $119 plus nine extras at $39, or $470 a month on monthly billing.
You also pay for a CRM and a dialer. REI BlackBook's Solo plan is listed at $149 a month on annual billing and includes 3 websites, 5 phone numbers, calling minutes, texting and list pulls. If you are paying for Carrot plus a separate CRM plus a dialer today, add those bills up and compare.
You are willing to build it yourself. A site you build in WordPress or with AI coding tools costs you hosting and your time, and you own every file. I rebuilt this site that way and wrote about what broke in rebuilding three websites with Claude Code. The short version: the first lead form got hit by bots on day one, and my first honeypot field was named something browsers autofill, which flagged real leads as spam. Carrot handles that kind of thing for you. That is a lot of what the $99 buys.
If you like Carrot and only want it to answer leads after hours, you do not need the $99 AI Suite either. A chat widget pasted into Carrot's scripts settings can do the qualifying. I covered that in adding AI to an InvestorCarrot site.
When paying more than Carrot makes sense
Every option above is software you run yourself. If the website is your main lead source and you want a team building pages for your market every month, you are comparing Carrot plus its managed SEO, or Carrot plus an agency, against a done-for-you build. That is a bigger number than any plan on this page, and it only makes sense once a few extra leads a month are clearly worth it to you.
For the full field of platforms, see the best real estate website builder for investors. If you are leaving Carrot, Carrot websites and the alternatives covers which alternative fits which reason, and how to move without losing rankings.
Our done-for-you option is the AI SEO website: a $4,999 or $6,499 one-time build, then $999 a month.
Founder & CEO, White Space Solutions
Jason builds AI automation systems for real estate investors and business owners. With experience spanning data analytics, direct mail automation, AI voice agents, and revenue intelligence, he helps companies replace manual workflows with intelligent systems that drive measurable results.
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