Carrot Websites and the Best Alternatives

Carrot websites are still the safest default for a real estate investor who wants a seller-lead site live this week, and most Carrot alternatives only win when you have a specific reason to leave: you want one bill for your CRM and dialer, you run several markets, you want to own the files, or you want someone else to do the SEO. Pick the alternative that fixes your reason. Switching just because Carrot sites look alike rarely pays for the migration.

I'll go through what Carrot does well, where it boxes you in, and which alternative fits each reason for leaving. Then how to move without losing the rankings you already have. Prices are from each vendor's own page, checked in October 2026.

What you get with a Carrot website

Carrot (formerly InvestorCarrot) has built websites for investors since 2013. Its pricing page lists one plan for business owners: $119 a month, or $99 a month billed annually. That includes one site, 50 auto-created location pages, AI writing tools, rank tracking for 35 keywords, a Search Console connection, an SEO audit tool, the free CarrotCRM and a call tracking number. There is no setup fee.

Carrot also rebuilt its platform in 2025 and 2026. According to its own timeline, the new version adds drag-and-drop editing, more design flexibility and AI-generated sites with unique content for each business. That matters, because the oldest complaint about Carrot websites, that they all use the same stock copy and look the same, was largely about the old platform.

What Carrot does well has not changed much:

• Speed. Carrot says its sites score 98+ on desktop PageSpeed and 90+ on mobile without any tuning. You can check any Carrot site yourself in Google's PageSpeed tool.
• Conversion defaults. Form fields, button text and page order come from years of testing across its customer base.
• No maintenance. Hosting, security and updates are Carrot's problem.

Where Carrot boxes you in

The limits are about control and cost.

Anyone can buy it. Your direct competitor can launch a Carrot site in your city tomorrow, on the same platform, chasing the same keywords. Nothing on Carrot's pricing page offers market exclusivity.

The costs stack. The AI Suite is $99 a month. Premium Support, which is where phone support lives, is $69 a month. Extra sites are $39 a month each on the pricing page (the FAQ on the same page says $29, so ask). A second market plus the AI tools takes you well past the headline price. I did the full math in Carrot pricing by plan.

Leaving costs you some content. Carrot's FAQ says you can reuse any content you created, but content from its Content Library or page templates "cannot be reused elsewhere." If you built your site from their templates and never rewrote them, plan on rewriting before you move.

Integrations go through Zapier. Carrot has direct connections to some CRMs, and for everything else its help center walks you through sending form leads with "Webhooks by Zapier", which needs a paid Zapier plan.

None of that is a reason to leave on its own. Here is how I would match the alternative to the actual reason.

The best Carrot alternatives, by reason for leaving

You want one bill for CRM, dialer and website

Look at REI BlackBook and REsimpli. REI BlackBook's Solo plan is listed at $149 a month on annual billing and includes 3 websites, phone numbers, calling minutes and list pulls. REsimpli's pricing page showed its Solo plan at $249 a month billed annually, with a WordPress-based seller website included.

Both make sense if you are paying for Carrot plus a separate CRM plus a dialer today. Neither puts as much work into the website's SEO as Carrot does, so if Google is your main channel, run a trial before you cancel anything.

You run several markets or lead types

Carrot charges per extra site. REI/kit bundles them: $104 a month for 3 sites, or $204 a month for 10, with leads, CRM and texting included. For four sites, Carrot on monthly billing is $119 plus three extras at $39, which is $236 a month before any add-ons.

You want to own the files

Then you want WordPress or a coded site. Theme vendors like Pebble sell investor themes for WordPress on a yearly or one-time payment, and you host it wherever you like. Or you build from scratch with AI coding tools, which is what I did for this site. You keep everything, and you also own every broken plugin and slow page. The full comparison of these platforms is in the best real estate website builder for investors.

You want someone else to do the SEO

Carrot sells managed SEO itself, so that is the first thing to price if you like the platform. Past that, it is an agency or a done-for-you build. The question to ask any of them is what they will write for your market that a template cannot, because location pages that only swap the city name do not give Google a reason to rank you. I wrote about what that content looks like in the SEO guide for real estate investors.

You like Carrot and only want it to answer leads at night

Then do not leave. Add a chat widget through Carrot's scripts settings and route the conversations into your CRM. I walk through that in adding AI to an InvestorCarrot site.

If you are still deciding what a site should cost at all, I compared every option from free DIY to done-for-you in real estate website maker costs.

How to leave Carrot without losing your rankings

Most of your search value lives in the domain and the URLs, and both can move with you. Carrot does not sell domains, so yours is already at a registrar you control. That makes the move manageable if you do it in this order:

1. Export a list of every live URL. Crawl the site with a tool like Screaming Frog and pull the pages that get impressions from Search Console's Pages report.
2. Rewrite anything that came from Carrot's Content Library or templates. You cannot take that copy with you.
3. Build the new site with the same URLs where you can. Where a URL has to change, map the old one to its new equivalent.
4. Set up a 301 redirect for every URL that changes, and test them before you switch DNS.
5. Point the domain at the new host, then submit the new sitemap in Search Console.
6. Watch impressions and rankings for the next six to eight weeks. Some movement in the first few weeks is normal. A steady drop on specific pages usually means a missed redirect.
7. Keep your Carrot subscription until the new site is live and the redirects check out, then cancel. If you are inside the first 30 days, Carrot's money-back guarantee applies.

Carrot also offers a "Concierge Migration" for people moving onto Carrot with a site that already ranks, which tells you they treat this as a real risk. Treat it the same way going out.

If you have decided Carrot is not enough and you want a site built around your market and run for you, look at our AI SEO website: a $4,999 or $6,499 one-time build, then $999 a month, with market exclusivity on the Full Domination plan.