Real Estate Website Maker: Costs and Options

There are five ways to get a real estate investor website, and they run from free to about $1,000 a month. A real estate website maker like Wix or Carrot gets you live in an afternoon. A WordPress build or a done-for-you site takes longer and costs more, and only pays off once your deal volume can carry it. The right pick depends far more on how many deals you do a year than on which platform has the nicest templates.

One disclosure up front: White Space builds done-for-you investor websites, which is option 5 below. For most investors reading this, it is the wrong choice, and I will say why.

How much does a real estate website cost?

Prices are from each company's own pricing page in October 2026. Annual billing is cheaper on most of them.

Sources: Wix plans, Squarespace pricing, Carrot pricing, and our AI SEO website page.

The monthly fee is the smaller cost. What decides whether a site makes money is the time or money that goes into getting it found, which I cover further down.

The five ways to build one

1. Free DIY

Google Sites or a free WordPress.com site gets you something live in under an hour. It is the right call if you are still deciding whether wholesaling or flipping is your thing and you need a page to point people to.

The catch is that a free site will not bring in sellers from Google. You get limited control over page titles, structure and speed, and no tools built for capturing a seller's address and phone number.

2. Wix or Squarespace

These are general builders. The editors are easy, the designs look good, and you can be live the same day.

They work as a digital business card. They are weaker as a lead source, because nothing in them is built for motivated sellers: no location page system, no seller-lead forms, no call tracking. You can build all of that by hand, but by then you have done the work a purpose-built platform hands you.

3. Carrot

Carrot is built for real estate investors and is the default choice in this space. The Individual plan includes one site, 50 auto-created location pages, service pages, rank tracking for 35 keywords, call tracking and CarrotCRM, with no setup fee.

For most investors starting out, this is the one I would pick. It handles hosting and the SEO basics, and it gets a working seller-lead site live fast. To have it qualify sellers after hours, see adding an AI chatbot to Carrot.

The catch is that everyone else picked it too. Sellers in competitive markets often see several investor sites before they call anyone, and Carrot sites tend to share a look and a page structure. Your competitor can also sign up for the same platform in the same city tomorrow. I go deeper on this, and on the platforms trying to beat Carrot, in best websites for real estate investors.

4. WordPress with a premium theme

WordPress can do anything a plugin exists for: calculators, conditional forms, IDX for agents. Hosting and a theme are cheap.

The cost is upkeep. Someone has to update plugins, fix conflicts, keep it fast and keep it secure. If that someone is not you, it is a developer you pay by the hour. Most investor WordPress sites I look at are slow and out of date for exactly this reason. The platform is fine; nobody is maintaining the site.

5. Done-for-you SEO website

This is what we sell. We build the site, research the keywords for your market, write the location pages, publish new content every month and keep it all running. City Domination is a $4,999 build with 10 location pages and 2 posts a month. Full Domination is a $6,499 build with 20 location pages, 4 posts a month, A/B testing and market exclusivity, so we will not build for a competitor in your market. Both are $999 a month after the build.

It is the wrong choice if you are doing a handful of deals a year. At that volume the build fee alone is a large share of your marketing budget, and Carrot will do the job. It starts to make sense when your deal volume is high enough that a few more leads a month clearly covers $999.

Pick by how many deals you do

0 to 2 deals a year. Carrot on annual billing, or a free site if money is tight. Spend your time finding deals, not tuning a website.

3 to 10 deals a year. Carrot, plus a real plan for getting found: location pages that say something specific about each area, a Google Business Profile, and content written for the sellers in your market. If you want help on that side, start with our guide to SEO for real estate investors.

10 or more deals a year. Now the site is a lead source worth investing in. Compare what a done-for-you site costs against what one extra deal is worth to you. If one deal a quarter covers it, the math works. If it does not, stay on Carrot and put the money into content.

What decides whether the site gets leads

The builder matters less than people think. The sites that bring in sellers are the ones someone keeps working on: pages for each area you buy in, content that answers what sellers actually ask, reviews, and a Google Business Profile that matches. A cheap site with that work behind it beats an expensive site that nobody touches after launch.

Two things are specific to template platforms. The first is default copy. If you launch with the stock page text, your site says the same thing as every other investor who did, and neither Google nor a seller has a reason to prefer yours. Rewrite every page in your own words, about your own market. The second is exclusivity. On any shared platform, a competitor can launch the same kind of site next to yours, so make your pages, photos and reviews clearly your own.

Questions people ask

How long before a new site brings in leads? From search, expect months, not weeks. Paid search can send leads the first day but you pay for every click. The platform affects how far you can go with SEO more than how fast you start.

Do I need a CRM? Yes, but it does not have to come with the website. Carrot includes CarrotCRM. REsimpli bundles a CRM with a website tool, and some investors prefer one bill. Either way, the follow-up is where most of the deals are.

One site or one per market? If you buy in several metros, give each its own location pages at minimum. Carrot charges $39 a month for each extra site.

If you are doing 10 or more deals a year in a competitive market, see how our AI SEO websites work, or book a call to check whether your market is open.