REIkit Review: Pricing, Features, Alternatives
What REIkit is, what its three plans include and cost, where it falls short for teams, and the alternatives wholesalers compare it with.
REIkit (written REI/kit by the company) is all-in-one software for wholesalers and house flippers. It bundles motivated seller lists that come already skip traced, a CRM that follows up by text, email, postcard, ringless voicemail and phone, lead capture websites, and deal analysis tools for comps, ARV and rehab costs. Paid plans are $64, $104 and $204 a month, each with a 14-day free trial, according to REIkit's pricing page in October 2026. It suits a solo operator or small team that wants lists, follow-up and deal reports in one cheap login. It is less suited to a cold calling team, a team bigger than ten, or anyone who wants a mobile app.
What it is and where it came from
REIkit started on the analysis side. Its LinkedIn page still describes it as professional-grade house rehab analysis tools, and its G2 listing is under "REIkit House Flipping Software". The wholesaling CRM, the lead lists and the websites were added on top, and the deal analysis now comes with every wholesaling plan. You can also buy the analysis tools alone as a separate house flipping product.
That history shows. The comps, rehab estimator and buyer-facing deal reports are the most distinctive part of the product. The marketing side is built around one idea, which REIkit states openly on its pricing page: market more often to a smaller list of leads you can afford to reach, instead of downloading thousands of names you never contact.
What REIkit costs
From REIkit's pricing page, monthly billing, October 2026:
| Starter | Success | Scale | |
|---|---|---|---|
| Price | $64 a month | $104 a month | $204 a month |
| Suggested marketing budget | $100 to $300 a month | $300 to $1,000 | $1,000 and up |
| Team members | Solo only | Up to 3 | Up to 10 |
| Skip-traced leads included | 50 a month | 100 a month | 250 a month |
| Extra leads | 18 cents each | 15 cents | 12 cents |
| Lead types | Absentee owners only | 8 types, 85 filters | 8 types, 85 filters |
| Skip tracing your own contacts | 12 cents | 11 cents | 10 cents |
| Texts included | 100 (then 4 cents) | 200 (then 3 cents) | 500 (then 3 cents) |
| Phone numbers and minutes | 1 number, 100 minutes | 3 numbers, 300 minutes | 8 numbers, 500 minutes |
| Ringless voicemail | Not available | 9 cents each | 8 cents each |
| Websites | 1 | 3 | 10 |
| Contacts | 5,000 | 25,000 | Unlimited |
| Deal analysis projects | 30 a month | 60 | 120 |
There is also a free plan for trying the comps tool, with demo-quality Zillow comps. Extra minutes are 5 cents, call recording is 4 cents a minute with unlimited transcription, and 10DLC texting registration carries additional fees. Postcards get cheaper on higher plans: a first-class 4x6 is about 95 cents on Starter and about 69 cents on Scale.
The plan price is only part of the bill. REIkit's own example on the pricing page: reaching the 100 included leads on Success 8 times each, at an average of 40 cents a touch, costs $320 in marketing on top of the subscription. Run your own channel mix through the per-unit prices above before you choose a tier.
What it does well
The included leads come with phone numbers, cell phones for texting where available, and emails, and every plan includes a free DNC check. For someone starting out, that removes the separate list purchase and skip tracing bill.
One login covers five follow-up channels. Sequences can start automatically when a website form comes in and stop when the lead replies, and tasks can be assigned to team members on Success and Scale.
The deal analysis is better than most CRMs offer. It runs comps like an appraisal, estimates rehab costs indexed to the property, models flip, wholesale, rental and BRRRR exits, and produces PDF deal reports you can send to buyers or lenders. The websites include a deal inventory page tied to those reports, which helps on the dispo side.
Its SmartText AI, which REIkit says is powered by ChatGPT, drafts texts and emails on every plan.
Where it falls short
There is no mobile app, on purpose. REIkit says the product is too broad to fit in one and asks you to use the browser on your phone. If you drive for dollars, you will feel that.
The team cap is ten on Scale, with larger teams quoted by phone. The plans list an outbound dialer and a web phone. If your callers need a multi-line or predictive dialer, confirm what the dialer can do during the trial before you move a calling team onto it.
Starter is limited to a single lead type, no ringless voicemail and no team members. I would treat it as a trial of the analysis tools rather than a wholesaling plan.
Two channels carry legal risk that the software cannot remove. REIkit markets ringless voicemail as a way to amplify cold calling, but the FCC ruled in 2022 that ringless voicemail is a call under the robocall rules, so it needs the recipient's consent. And AI-written texts are still marketing texts: they need prior express written consent, and A2P 10DLC registration is not consent. REIkit does sell an A2P consent capture system, which helps with the second part. This is not legal advice. More in A2P 10DLC for investors and real estate cold calling rules.
Who it fits
It fits a new or part-time wholesaler who wants lists, follow-up and deal reports for about $100 a month, and a flipper who mainly wants the analysis tools with some marketing on the side. It fits less well once you have a calling team, need a phone app in the field, or need more than ten people in the system. If you are still learning the business itself, start with how to wholesale real estate.
REIkit alternatives
| Alternative | Price | Choose it if |
|---|---|---|
| REsimpli | $249 a month on annual billing, $299 monthly | You want a triple-line dialer, a phone app, accounting and dispo in one place, and you can afford the jump |
| REI Reply | $99 flat | You want unlimited users and an AI contact center at a similar price |
| PropStream | $99 a month | Data is what you need, with free skip tracing from the $199 Pro plan |
| DataSift | From $149 a month | You manage large lists and want stacking and record history |
| FreedomSoft | From $147 a month on annual billing | You want an all-in-one with a repair estimator and more users per plan |
I compared these as CRMs in the best CRM for wholesaling real estate, and priced whole stacks by stage in real estate wholesaling software. For dispo specifically, how to find buyers for wholesale real estate covers InvestorLift and the other options. For AI tools beyond wholesaling software, see the best AI automation tools for real estate investors.
If you want AI follow-up and dispo built around whichever CRM you pick, see our AI for wholesalers service.
Founder & CEO, White Space Solutions
Jason builds AI automation systems for real estate investors and business owners. With experience spanning data analytics, direct mail automation, AI voice agents, and revenue intelligence, he helps companies replace manual workflows with intelligent systems that drive measurable results.
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