We Buy Houses Website Template, Page by Page

This is a we buy houses website template you can build on any platform: Carrot, WordPress, Wix or a custom site. It lists every page a seller-lead site needs, what goes on each one in order, the copy to start from, the form fields, and the schema code for your homepage. Anything in [brackets] is yours to fill in. If you have not picked a platform yet, start with what each real estate website maker costs, then come back here.

A template only gets you a working site. What makes it rank and convert is replacing every bracket with something true and specific about you and your market. A seller can tell the difference between a site that says "we buy houses in any condition" and one that shows the house on Elm Street you bought last month. For how template sites, DIY builders and SEO sites compare on leads, see choosing a real estate investor website.

The pages you need

1. Homepage
2. One location page for each city or area you buy in
3. How it works
4. About
5. Reviews
6. Privacy policy and terms (business texting registration asks for them, and sellers trusting you with a phone number expect them)

Start with those. Add a blog once the core pages are live and every bracket is filled.

Homepage

The first screen

Before anyone scrolls, the first screen needs four things and nothing else:

Headline:     We Buy Houses in [City] for Cash
Subheadline:  Get a fair cash offer on your [City] house in [your real turnaround].
              No repairs, no agent fees, close on your date.
Form:         Property address | Name | Phone   [Get My Cash Offer]
Beside it:    Call or text [phone number]   |   [star rating] from [number] Google reviews

Keep the form to three fields. Every extra field loses people, and you will learn the rest on the call. Make the phone number tappable on mobile. A lot of sellers would rather call than type.

Only promise a turnaround you actually hit. "Offer in 24 hours" on a site that takes three days is the fastest way to lose the lead you just paid for.

The sections below it, in order

1. How it works. Three steps, one line each: "Tell us about the house. Get a cash offer within [timeframe]. Close on the date you pick."
2. Situations you help with. Inherited a house, behind on payments, tired landlord, divorce, major repairs, relocating. Link each to a short section or page that speaks to that situation.
3. Proof. Two or three reviews with first name, city and situation. A photo of a real house you bought, before and after, beats any stock image.
4. Cash offer vs. listing. A short, honest comparison: an agent may get a higher price, but with repairs, fees and months of waiting. Sellers trust a site that admits the trade-off.
5. Areas you buy in. A list linking to each location page.
6. A second form at the bottom, the same three fields.

The seller form

This is the part that costs real money when it breaks. What we use on our own forms:

• Three visible fields: address, name, phone. Email is optional.
• A hidden honeypot field with an obscure name, such as fax_number_do_not_fill. Bots fill it, people never see it. Avoid names like "website" or "company", because browsers autofill those and you will reject real sellers.
• An SMS consent checkbox, unticked by default, if you plan to text the lead. Store the box's state and the time it was ticked with the lead. When a carrier or a TCPA complaint asks whether a number opted in, that record is your answer.
• Save the lead before anything else happens. Write it to your CRM or database first, then send the alerts. If a notification service is down, the lead still exists. We walk through this setup in our n8n tutorial.
• Alert someone fast. A text or Slack message to whoever calls back, the moment the form is submitted. A seller who filled out your form may have filled out two others the same night.

Location page

One page per city or area you buy in. These are what rank for "sell my house fast [city]".

Title tag:   Sell My House Fast in [City], [State] | [Company]
H1:          We Buy Houses in [City]
Intro:       [Two sentences about buying in this city specifically: neighborhoods you
             buy in, the kind of houses, how long you have bought here.]
Form:        The same three-field form
Section:     Houses we have bought in [City]  ([photos, street or neighborhood, situation])
Section:     What sellers in [City] usually deal with  ([real local issues: old housing
             stock, flood zones, slow listing times, probate court in [County]])
Section:     Reviews from [City] sellers
Section:     Nearby areas we buy in  ([links to neighboring location pages])

The rule for location pages: if you can swap the city name and the page still reads fine, it is too thin. A page that only changes the city name gives Google no reason to rank it over the hundred other sites that did the same thing. Each page needs at least one thing that is only true of that place.

How it works

Walk a nervous seller through exactly what happens, with real timeframes:

1. Tell us about the house.   Call [phone] or fill out the form. [Takes about two minutes.]
2. We look at it.             [We visit in person / do a video walkthrough] within [X days].
3. You get a written offer.   No obligation. [How you calculate it, in one plain sentence.]
4. You pick the closing date. We close with [title company or attorney]. You do not pay
                              closing costs or commissions.

Then a short FAQ in plain language: Will I have to make repairs? What if there are tenants? What if I owe more than the house is worth? Answer each in two or three sentences.

About

Sellers want to know they are dealing with a real local person. Include your photo, how long you have been buying in the area, roughly how many houses you have bought, and why you do it. Add your business address if you have an office. Keep it under 300 words.

Reviews

Collect reviews on Google first, because those show up in search and on your Google Business Profile. Then quote the best ones on your site with first name, city and situation. A short video review recorded on a phone at the closing table is worth more than ten written ones.

One thing to skip: marking up your own testimonials with review schema to get stars in search. Google stopped showing star ratings for reviews a business publishes about itself, so it is wasted effort.

The code to add to your homepage

LocalBusiness structured data tells search engines your name, phone, address and service area. Put this in the homepage <head> and fill in your details:

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "[Company]",
  "description": "We buy houses for cash in [City], [State]",
  "url": "https://[yourdomain].com",
  "telephone": "+1-[phone]",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "[street]",
    "addressLocality": "[City]",
    "addressRegion": "[State]",
    "postalCode": "[ZIP]"
  },
  "areaServed": [
    { "@type": "City", "name": "[City]" },
    { "@type": "City", "name": "[Neighboring city]" }
  ]
}

Match the name, phone and address exactly to your Google Business Profile. FAQ markup used to add dropdowns under search results, but Google now shows those only for a small set of government and health sites, so it is not worth adding for a we buy houses site.

Before you launch

• Submit the form from your own phone and check the lead arrives and the alert fires.
• Fill in the honeypot field yourself and confirm that submission is rejected.
• Tap the phone number on mobile and make sure it dials.
• Check every page on a phone for slow loading and text you have to zoom to read.
• Add the site to Google Search Console and submit the sitemap.
• Set up or claim your Google Business Profile with the same name, phone and address.
• Search the page for "[" and make sure no bracket is left.

Once it is live, getting found is the long game: location pages that say something real, reviews, and content for the sellers in your market. Our guide to SEO for real estate investors covers that part. If you would rather have the whole site built and run for you, that is our AI SEO website service.